Like any other advertising, truck advertising also needs sparkling, creative ideas.
Look what's drivingĪdvertising wants to attract attention. Depending on the contractual agreement, logistics companies receive a free tarpaulin, or a rental fee for the advertising space on their trucks. This advertising then comes from specialized advertising agencies that book advertising space on trucks on a large scale. It may also be that brand advertising can be found on the sides. Or one puts the products of customers, who are constantly driven by the truck, in the foreground. Either you want to represent your own company. The reasons to provide a truck with advertising are quite different. This means that mobile truck advertising is the only form of advertising that is officially permitted on roads and freeways. Advertising installations or posters on roads outside built-up areas are subject to approval, so they cannot simply be erected. It is important to know that there is a general ban on advertising on freeways. All around over both side surfaces and the rear there are about 80 m2 available for the design of advertising. With OUTFRONT, brands get eye-catching designs to intrigue consumers as well as mobile data to engage and communicate with consumers directly.A truck is not only a visibly large vehicle, but also offers an equally large advertising space. With OUTFRONT Mobile, advertisers have the best of both worlds with the power to target audiences in real-time locations or based on places people have visited over the last 180 days.OOH ads provide massive in real life (IRL) canvases for eye-catching creative messages, while mobile targeting allows for one-to-one engagement for audiences to learn more about a brand, or even to find a store location!.Mobile ads allow you to target people in specific neighborhoods, and around their local communities, while they are at home, and as they go on essential errands or out for exercise.Research shows that consumers are 48% more likely to engage with a mobile ad after being exposed to the same ad on OOH first.*.
We focus on combining the power of location targeting and location data to put relevant brand messages in front of the audiences that matter most to your business. Especially now, time spent with mobile has increased by 34% over the last several weeks. Our phones have become an extension of our bodies attached to our hands constantly. Traditional OOH and OUTFRONT Mobile – A Powerhouse Duo
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